Paul Surridge confirms exit from Roberto Cavalli

Paul Surridge is leaving Roberto Cavalli after almost two years at the brand.The British designer joined the Italian label in May 2017, succeeding Peter Dundas as creative director. However, rumours began to swirl last week (ends24Mar19) that Surridge …

Paul Surridge is leaving Roberto Cavalli after almost two years at the brand.

The British designer joined the Italian label in May 2017, succeeding Peter Dundas as creative director.

However, rumours began to swirl last week (ends24Mar19) that Surridge was looking to exit his post, and on Monday (25Mar19), he took to Instagram to confirm his plans.

“I have given much consideration to this decision and reached the conclusion that the mission I have signed has changed and enters a new direction with a new perspective (sic),” he wrote. “I now wish to focus on other projects that I put aside in order to achieve our common goals with Roberto Cavalli Group. It has been an honour to work for this iconic Florentine company with a unique heritage. I want to thank everyone who has made this journey possible, the internal teams and especially Gian Giacomo Ferraris who has given me outstanding support and will remain a mentor.”

Representatives for Roberto Cavalli Group and chief executive officer Gian Giacomo Ferraris have yet to comment on Surridge’s departure.

In the days leading up to the designer’s exit, editors at WWD reported that his decision was due to a lack of investment in the development and refurbishment of the store network, as well as in marketing and communications. He was also alleged to have been unhappy about the level of support offered to the design team.

“The decision last summer to look for an external investor and, more recently, to not provide any more funding have made the original project impossible, and therefore triggered Paul’s decision to look elsewhere,” one source divulged to the fashion publication.

Prior to joining Cavalli, Surridge predominantly worked in the menswear departments for labels including Prada, Burberry, Calvin Klein, and Jil Sander. In June 2018, the designer unveiled a full menswear line for Roberto Cavalli, and most recently showed a collection as part of Milan Fashion Week in February.

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