Celebrated Indian designer Sabyasachi Mukherjee is collaborating with the team at H&M on a line.
Since launching his label Sabyasachi in 1999, the fashion star has built up a reputation for his costumes for Bollywood films and stunning red carpet outfits, with his celebrity clients including the likes of Renee Zellweger and Reese Witherspoon.
However, Mukherjee is to offer fans around the world access to his designs via a collection for the Swedish high street retailer.
“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” he commented. “Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ready-to-wear and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”
Named Wanderlust, the Sabyasachi x H&M collaboration will include items for men and women, as well as accessories. Pieces will take cues from India’s rich textile, craft and history, and mix modern and traditional silhouettes.
And Ella Soccorsi, H&M’s concept designer at collaborations and special collections, anticipates huge interest in the range.
“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning that it permanently altered the fashion and design landscape of the country,” she added.
The Sabyasachi x H&M collection will be available to purchase from H&M stores and the label’s website on 16 April.
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