Jimmy Choo unveils debut beauty collection

Jimmy Choo is gearing up to make a splash in the beauty world.The footwear company, helmed by creative director Sandra Choi, is known for its luxury pumps and stilettos, with celebrity fans including Amy Adams, Bella Hadid, and Catherine, Duchess of Ca…

Jimmy Choo is gearing up to make a splash in the beauty world.

The footwear company, helmed by creative director Sandra Choi, is known for its luxury pumps and stilettos, with celebrity fans including Amy Adams, Bella Hadid, and Catherine, Duchess of Cambridge.

However, the label has now unveiled the Seduction Collection, a limited-edition capsule line of cosmetics comprised of 10 lipsticks, eight nail polishes, and a set of six concentrated fragrances.

“Seduction Collection is the embodiment of Jimmy Choo’s refined universe: feminine, elegant, daring and mesmerising,” a brand representative shared. “The ideal fashion accessory enhanced with rich shades for the lips, vibrant colours for nails and luxurious fragrances all showcased in precious nude-tinted boxes finished with gold and glitter for the ultimate luxury.”

The lipstick range includes Red Carpet, a blue-based red, and Burgundy Charm, a deep red for a timeless and sophisticated look. Meanwhile, the nail polishes are available in reds, pinks, and two glitter shades.

“The palette of strong, vibrant colours are presented in a multi-faceted glass bottle which captures light to enhance the colour further. The elegant nude cap is highlighted with gold glitter effect and the Jimmy Choo logo. The large, curved brush allows for a perfect application,” they added.

The Jimmy Choo Seduction Collection is stocked at Harrods in the U.K.

Items are priced between $42 – $211 (£35 – £175).

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Kaia Gerber doesn’t like to be called a model

Kaia Gerber doesn’t like being labelled as a model.The 18-year-old began her career at the tender age of 10 and has since walked the runway for the likes of Versace, Burberry, Calvin Klein, Marc Jacobs, and Chanel. But when asked for her career advice …

Kaia Gerber doesn’t like being labelled as a model.

The 18-year-old began her career at the tender age of 10 and has since walked the runway for the likes of Versace, Burberry, Calvin Klein, Marc Jacobs, and Chanel.

But when asked for her career advice to budding young models wanting to get their big break in the industry, Kaia was quick to insist that she was more than just a pretty face.

“Well, I always like to say, I model – but I am not a model,” she told Teen Vogue. “Because once you put ‘a’ or ‘an’ ahead of a title, it staples that to you. So, my advice to others who want to navigate new territories would be to not hesitate and just do what would make you proud. Never box yourself in.”

The daughter of supermodel icon Cindy Crawford also discussed her new capsule collection with Jimmy Choo and revealed she didn’t want to include skyscraper heels in her debut footwear line simply because she doesn’t like wearing them.

“I’m not typically the type to dress on-trend. I’m an ‘if I like it, I like it’ type girl,” she explained. “It was sort of a selfish decision because I’m not big on high-heels.”

The limited-edition line features four styles – lace-up combat boots, western boots, slingback heels, and a pair of slides – and Kaia kept her family in mind when she designed the collection with creative director Sandra Choi.

“I really wanted to make a shoe that my mom, my friends, or even my grandmother could wear,” she shared.

Fifteen per cent of all sales from the Jimmy Choo x KAIA collaboration, which is available now, will be donated to St. Jude Children’s Research Hospital.

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Kaia Gerber teams with Jimmy Choo on capsule collection

Kaia Gerber has partnered with the team at Jimmy Choo on a capsule collection.The model, who is the daughter of Cindy Crawford, is fronting the luxury footwear brand’s marketing imagery for a third season. But in addition to appearing in the spring/su…

Kaia Gerber has partnered with the team at Jimmy Choo on a capsule collection.

The model, who is the daughter of Cindy Crawford, is fronting the luxury footwear brand’s marketing imagery for a third season.

But in addition to appearing in the spring/summer 2020 campaign, with the images captured by Craig McDean, Kaia has also worked alongside creative director Sandra Choi on an exclusive line.

“I jumped at the chance to work with Sandra on my dream capsule of shoe and boot styles, it was such an honour to be able to brainstorm creatively and I am so thrilled with the result,” she commented. “I wanted an effortless on/off duty wardrobe that could work with any look in a colour palette that talked to my Cali roots while adapting to any city, at any time, anywhere.”

Inspired by the popular Cruz boot, a style Kaia has adopted as one of her wardrobe staples, the capsule is comprised of four designs. Presented in a colour palette of earthy tones and black, along with printed snake and suede fabrics, the line includes the K-CRUZ lace-up combat, the K-JESSE Western boot, as well as the K-SLINGBACK and K-SLIDE, both of which are balanced on low heels and have a hint of ’90s retro minimalism.

And Sandra is delighted with the final result.

“Kaia is a modern supermodel, she represents the archetypal Jimmy Choo muse for a new era. Off the catwalk, Kaia has a signature personal style that is the epitome of effortless cool,” the designer praised. “From her first campaign with us, Kaia has worn our Cruz combat, it became her go-to and that led us to have a conversation about collaborating on her capsule shoe wardrobe.”

Fifteen per cent of all sales from the Jimmy Choo x Kaia capsule will be donated to the 18-year-old’s charity of choice, the St. Jude Children’s Research Hospital.

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Kaia Gerber debuts updated Jimmy Choo monogram in new campaign

Kaia Gerber has unveiled the new Jimmy Choo monogram as part of the footwear label’s fall/winter 2019 campaign.The 17-year-old model, daughter of fashion icon Cindy Crawford, is working with the luxury accessories brand for the second time. “For me, J…

Kaia Gerber has unveiled the new Jimmy Choo monogram as part of the footwear label’s fall/winter 2019 campaign.

The 17-year-old model, daughter of fashion icon Cindy Crawford, is working with the luxury accessories brand for the second time.

“For me, Jimmy Choo represents strength and power,” Gerber, who has also modelled for fashion houses such as Versace, Calvin Klein, and Marc Jacobs, said in a statement. “I am so grateful to be a part of the autumn/winter campaign, which marks an important chapter in the brand’s story.”

While Sandra Choi, creative director of Jimmy Choo, is thrilled with the marketing imagery.

“In my mind, Kaia represents a muse for the next generation with a timeless sense of beauty,” she shared. “She’s a modern heroine in the making.”

The new campaign sees the debut of the JC monogram, which is cast in brushed gold with an interlocked silhouette.

According to Choi, the monogram is meant to be seen as the embodiment of what Jimmy Choo stands for: iconic and timeless.

“The multi-faceted design reflects the dynamism of the Jimmy Choo woman and the accessories she commands,” the designer explained.

Shot by photographer Steven Meisel, Gerber is looking chic as she wears several footwear styles, including sleek camel stiletto boots, black and red utilitarian sneakers, and white leather mid-heeled boots.

The rising star, who made her debut at the age of just 10 for Versace’s junior line, Young Versace, also poses with the brand’s new family of handbags, The Varenne.

Available in leather and suede, the three styles – bowling, cross-body, and clutch – are available in several colourways, including a deep red, camel, black, dust, and dark green, complete with the new JC monogram.

The campaign is set to appear across the world from 11 July.

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Jimmy Choo unveils smart boots with heated soles

Jimmy Choo has unveiled a line of smart boots which feature chargeable heated soles.The British footwear company, helmed by creative director Sandra Choi, is known for its luxury pumps and stilettos, with celebrity fans including Amy Adams, Bella Hadid…

Jimmy Choo has unveiled a line of smart boots which feature chargeable heated soles.

The British footwear company, helmed by creative director Sandra Choi, is known for its luxury pumps and stilettos, with celebrity fans including Amy Adams, Bella Hadid, and Emma Stone.

However, the label is now branching out into a new category, and has just launched the Voyager boot for customers who want to keep their feet extra warm this winter.

“Fusing luxurious design with technical expertise, the Jimmy Choo Voyager boot warms the soul (quite literally) with an innovative heated in-sole, controlled wirelessly by an app on your phone,” a brand rep explained in a statement. “An urban trek boot design for both men and women, the Jimmy Choo Voyager strides seamlessly through the coldest of climates in style and warmth, tracks activity and controls each sole allowing you to set the temperature between 25 and 45 degrees Celsius (77-113 degrees Fahrenheit).”

The heating function lasts up to eight hours, subject to outside temperature as well as setting conditions.

A shearling layer adds even more warmth to the design, while the boots are chargeable via a USB port discreetly hidden beneath a hand-tooled collar.

Regarding the concept, Choi explained that the designers at the company noticed a gap in the market for luxury boots which were powered by technology.

“The Jimmy Choo Voyager represents the first step into an exciting new territory,” she told Harper’s Bazaar. “A boot that warms the feet seemed like the ultimate luxury, but a fundamentally practical one – after all, what could be more luxurious on a freezing day than using your phone to remotely keep your feet beautifully snug? The Jimmy Choo Voyager is a boot like no other.”

The Voyager boots are now available to buy and are priced from $1,640 (£1,250).

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Fashion editor Gabriele Hackworthy lands new role at Jimmy Choo

Jimmy Choo has hired fashion editor Gabriele Hackworthy as part of a push to increase editorial content.Hackworthy is currently the editorial fashion director of Net-a-Porter, and she also has extensive experience as a stylist. Her role with Jimmy Choo…

Jimmy Choo has hired fashion editor Gabriele Hackworthy as part of a push to increase editorial content.

Hackworthy is currently the editorial fashion director of Net-a-Porter, and she also has extensive experience as a stylist. Her role with Jimmy Choo, senior vice president of global brand and marketing communications, is a newly created one.

“(Hackworthy’s) editorial experience will provide a new point of view for us to further expand our creative storytelling that brings the collection to life across all communications channels,” said the brand’s chief executive officer Pierre Denis, according to WWD.

Sandra Choi, Jimmy Choo’s creative director, added that she will work closely with Hackworthy to produce content “that animates (the brand’s) seasonal collections”.

As well as her work with Net-a-Porter, Hackworthy has previously worked as a fashion director at Harper’s Bazaar U.K. and the Australian, Japanese and Chinese editions of Vogue.

She’ll begin her new job in April, with a statement released by Jimmy Choo outlining their hopes that she’ll bring “a new dynamic approach to the brand’s narrative”.

WWD reports the fashion editor will work on developing the famous footwear brand’s editorial voice and produce fashion content aimed at supporting Jimmy Choo’s expansion plans, new product initiatives and seasonal collections across different communication touch points.

In July (17), it was announced Michael Kors had bought Jimmy Choo in a cash deal.

“Jimmy Choo is a premier fashion luxury house that offers distinctive footwear, handbags and other accessories,” Kors said in a statement. “We admire the glamorous style and trendsetting nature of Jimmy Choo designs. We look forward to welcoming Jimmy Choo to our luxury group.”

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