Sarah Jessica Parker aimed to create ‘multi-use’ looks for new bridal line

Sarah Jessica Parker wanted the items from her bridal ready-to-wear line with Gilt to be “usable outside of that special occasion”.The former Sex and the City star has teamed up with the brand to create a line of 10 looks for the SJP by Sarah Jessica P…

Sarah Jessica Parker wanted the items from her bridal ready-to-wear line with Gilt to be “usable outside of that special occasion”.

The former Sex and the City star has teamed up with the brand to create a line of 10 looks for the SJP by Sarah Jessica Parker Bridal Collection, from bodysuits and a jumpsuit to more classic dresses, gowns and full skirts in colours such as the traditional bridal white, black, blush pink and light grey.

And when it came to designing items for the range, Sarah was determined that brides should be able to wear the ensembles again – after their big day.

“The intent is they should be usable outside of that special occasion. Whether you’re the person walking down the aisle, or you’re attending, these are all pieces that should be relevant in your closet,” she told WWD. “There are some pieces that feel more decadent and more specifically bridal. There’s no law saying they’re not appropriate for many other important occasions as well.”

Prices for the items range from $295 (£210) for the bodysuit to $2,395 (£1,707) for a stunning embroidered gown, while sizes go from extra small to large for the bodysuits and from a zero to a 14 for the other pieces in the collection.

Alongside the clothing range, Gilt will be launching 15 styles from Sarah’s SJP by Sarah Jessica Parker footwear collection which range in price from $350 (£249) to $485 (£345), with the items offering brides the perfect head-to-toe wedding look.

“Not only is Sarah Jessica Parker’s style known around the world, her point of view is one-of-a-kind,” Tom Ott, chief merchant of Gilt, said. “Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category.”

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Sarah Jessica Parker’s new Gap collection inspired by her childhood

Sarah Jessica Parker’s new fashion collaboration with Gap was inspired by her childhood. The Sex and the City star wanted the Gap x Sarah Jessica Parker collection of children’s apparel and women’s dresses to be timeless, so that fans could pass the i…

Sarah Jessica Parker’s new fashion collaboration with Gap was inspired by her childhood.

The Sex and the City star wanted the Gap x Sarah Jessica Parker collection of children’s apparel and women’s dresses to be timeless, so that fans could pass the items down through generations – just like her family did when she was a kid, and she still does as a mother-of-three.

She tells People magazine, “I’m one of eight kids… (and) I grew up in a house where we all wore hand-me-downs and those bins of clothes still exist. My daughters wore the dresses I wore – those clothes have been passed along to friends and our babysitter’s children when they gave birth.”

Her childhood also inspired the designs and small details on the new clothes – one of the jackets in the collection features “Rabbit, Rabbit” stitched on the back, a saying that was “a sign of good luck” for her family. The pieces also have “Property Of” stitched in every item – another family tradition.

“It’s a very tight, specific collection but it’s very much based on clothes I wore growing up, and I was so happy to discover that when we offered our boards to the (Gap) team when we first met they were so enthusiastic,” she continues. “It tapped into their past as well… It was just very fortunate that we were all in line and excited about the same thing.”

“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a re-connection with the brand,” she adds. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”

The new collection is the latest fashion venture for the actress, who also created fashion line Bitten and footwear line SJP Collection, but the new line allowed her to work with her daughters and son.

“We talked about it and they were very enthusiastic, which was very encouraging,” she says. “I have three very different children and they all have different needs and likes and dislikes. I wanted to hear their opinions, but I can’t design only for them.

“You’re designing for millions and millions of children but I wanted very much to hear their thoughts and it was helpful and it was also especially encouraging.”

The new collection will be released online and in stores on 1 March (18).

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