Olivier Rousteing wants his upcoming Balmain resort collection to be the “sun after the storm”.
The 34-year-old creative director of the French fashion house was heavily inspired by ’90s TV shows, such as The Fresh Prince of Bel-Air, Saved by the Bell, and Beverly Hills, 90210, while working on the upcoming collection during the coronavirus lockdown in France.
Discussing the bold and colourful resort line, Rousteing said he hopes that his carefully curated pieces will bring some hope to people after the uncertainty of the global Covid-19 outbreak.
“I think I just want to bring some energy and some beauty without, of course, forgetting what we went through,” Rousteing told Fashionista. “Always after a storm, you want the sun. I always have been really criticised for bringing, let’s say, strong shoulder pads (in my collections).
“My craftsmanship is really bright. I’m someone that’s really loud about everything that I believe in… But I want to make sure that my fashion is, as well, an escape. It’s a way of seeing the sun again after the storm.”
The designer and his team overhauled their working environment once the French government imposed strict social distancing restrictions, as the thought of skipping this year’s fashion calendar and not releasing a collection this summer was not an option for Rousteing.
“I felt like it was really, really important to not give up,” he stated.
And looking at his resort line, he’s excited to debut his “fresh and happy” collection.
“I wanted to go back to that kind of pop, hopeful world. It’s a really fresh and a happy collection, because the reality is that it was such a sad moment but at the same time, my work with fashion (has been) to bring some happiness and joy,” he said.
© Cover Media