Longchamp joins New York Fashion Week schedule

Longchamp will stage a runway show during New York Fashion Week this year (18).The French leather goods company has focused on developing ready-to-wear offerings in recent years and will present its latest collection in the Big Apple on 8 September, th…

Longchamp will stage a runway show during New York Fashion Week this year (18).

The French leather goods company has focused on developing ready-to-wear offerings in recent years and will present its latest collection in the Big Apple on 8 September, though a venue has yet to be confirmed.

The event will coincide with Longchamp’s 70th-anniversary celebrations, which have already included the opening of a Fifth Avenue flagship store in May, launching a clothing and accessories capsule with Hood By Air founder Shayne Oliver and tapping model Kendall Jenner as a brand ambassador for four seasons, starting with the fall 2018 campaign.

As a result, artistic director Sophie Delafontaine is adamant now is the perfect opportunity for the label to use New York as its catwalk backdrop.

“We felt that this was the right time to take things to the next level and to set out our vision of the dynamic, cosmopolitan Longchamp woman,” she said in an interview with WWD. “Longchamp has always acted on intuition and we’ll continue to act on our intuition as we make decisions for future seasons.”

Brand bosses are also planning to open a store in Los Angeles this fall, but in spite of its growing interest in the U.S., Longchamp will also be organising an event which will take place at the Opera Garnier in Paris three days after its New York Fashion Week show.

The label, best known for its Le Pliage handbags, was founded in Paris in 1948 by Jean Cassegrain, Delafontaine’s grandfather, who turned his tobacco shop into an accessories business, and the company has remained a family one.

“When you’re a teenager you don’t want to work with your parents!” she previously told The Telegraph. “(Although) being a little girl and going to school with a new bag prototype was very cool.”

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Shayne Oliver designs capsule collection for Diesel’s new project

Diesel has tapped Hood By Air’s Shayne Oliver as the first designer for its new Red Tag Project.Hot on the heels of Moncler’s Genius initiative, which has seen eight top designers join the label for eight new lines, Italian label Diesel has announced a…

Diesel has tapped Hood By Air’s Shayne Oliver as the first designer for its new Red Tag Project.

Hot on the heels of Moncler’s Genius initiative, which has seen eight top designers join the label for eight new lines, Italian label Diesel has announced a similar idea.

The brand will be working with influential designers, who will create capsule collections that will be distributed exclusively by selected retailers worldwide.

Oliver has designed 10 looks, which Diesel will debut in Paris on Saturday (03Mar18).

“I love denim’s heritage and its American roots, as well as Diesel’s Italian core,” Oliver said in a statement. “This capsule is really the language of Renzo (Rosso), the brand founder. Refined razor-sharp denim aesthetics that devours the excesses of trendiness.”

Streetwear brand Hood By Air is currently on hiatus, though Oliver has been keeping busy by teaming with other brands, including Helmut Lang and now Diesel.

Talking about the new project, Rosso, explained how each designer will interpret the fashion house’s offerings.

“This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this with the most groundbreaking and radical international designers, like Shayne,” he added. “The new generations are excited and engaged by beautiful products that have a soul and speak the language of today.”

Rosso is no stranger to pushing the boundaries of fashion, and recently set up a Diesel knock-off store in New York’s Canal Street selling genuine garments that looked fake, thanks to the misspelled DEISEL logo splashed across denim, sweatshirts, caps, and T-shirts.

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