Jessica Alba: ‘Revlon contract held me back from launching my brand’

Jessica Alba had to wait to launch her wellness company because it clashed with her Revlon contract.Sin City star Jessica used to be the face of the U.S. make-up giant, but the beauty gig held her back from launching The Honest Company, the ethical bus…

Jessica Alba had to wait to launch her wellness company because it clashed with her Revlon contract.

Sin City star Jessica used to be the face of the U.S. make-up giant, but the beauty gig held her back from launching The Honest Company, the ethical business she finally got up and running in 2011.

Selling natural baby care, personal care, cleaning products, make-up and vitamins, the company has become the go-to place for those looking for safe and sustainable products.

“Frankly, the reason why I didn’t go into beauty right away was because I was the face of Revlon and I couldn’t. And so that was just the reality of the situation,” she said at the recent Her Campus Media’s eighth annual Her Conference.

She co-founded the venture with Brian Lee, Sean Kane and Christopher Gavigan, though the mother-of-three admitted she didn’t always see eye to eye with her business partners.

“I brought on business partners, and they weren’t always aligned with what I wanted to do,” the 38-year-old shared. “It’s been a very interesting and challenging thing, because like I said in the beginning, my co-founders didn’t understand why it’s so important, because I was the only woman.

“There are very few companies that understand the value of diversity and the value of women and women in the workplace.”

And when she asked for more female employees, she was rebuffed by one of The Honest Company co-founders.

“(I was told), ‘Women don’t want to work. They want kids and they just want to be moms and stay at home.’ And I was like, ‘Come on,'” she recalled.

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Rosario Dawson drinks clay to maintain her flawless glow

Rosario Dawson’s maintains her flawless complexion by drinking clay as part of her beauty routine. The Sin City star swears by the unconventional self-care method, revealing it has boosted her health as well. “I’ve been starting to drink clay lat…

Rosario Dawson’s maintains her flawless complexion by drinking clay as part of her beauty routine.

The Sin City star swears by the unconventional self-care method, revealing it has boosted her health as well.

“I’ve been starting to drink clay lately,” Dawson told The Cut. “There’s really good, fine, food-grade clay that helps to clean out your system and rid you of parasites.”

The 39 year old also uses clay products as part of her face-wash and cleansing routine.

“I’m not a retinol and acids-type person; I can’t do all of that kind of stuff. It’s about finding the stuff that works for me,” she added.

And the women’s rights activist is thrilled that there have been changes to the perception of beauty in recent years, noting she supports the outcry against airbrushing celebrity photos.

“One thing that’s coming up quite often now, which I think is really great, is this push back on all of the photo airbrushing,” she told Glamour. “I’m going to be 40 this year. It makes sense that I’m going to have wrinkles.”

Dawson has experienced her share of airbrushing following magazine photoshoots and admits the decision to alter her looks left her feeling self conscious.

“They’ve airbrushed scars and stretchmarks and all kinds of things out over the years that make it look impossible,” she scolded. “I’m starting to look at photos, and I get body dysmorphia looking at my own pictures. Technically, I supposedly look like that, but I don’t. (I’ll look and think), ‘I don’t have that waist!’ It’s making it seem like something’s wrong with you.”

These days, she has learned that peace from within is one of the best beauty tools, and insists meditation helps her retain a stunning glow.

“Meditation, I think, is key,” she told the publication. “You’ll feel the impacts of it. They’ve done all the research around it to see how it affects your brain and development. It’s incredible. It’s recommended to do 20 minutes, twice a day.

“It sounds crazy to people. It’s amazing how much more time I feel like I have in a day when I do it, because I’m so focused that my body relaxes and lets me show up much better in the time that I do have. So it’s interesting that by taking some time off, I actually get to show up.”

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Jessica Alba expanding The Honest Company into Europe

Jessica Alba is banking on turning her The Honest Company into a global brand by launching her all-natural products in Europe. The actress and entrepreneur has been building up her U.S.-based consumer goods firm since its debut in 2012, and by 2014, t…

Jessica Alba is banking on turning her The Honest Company into a global brand by launching her all-natural products in Europe.

The actress and entrepreneur has been building up her U.S.-based consumer goods firm since its debut in 2012, and by 2014, the business had been valued at $1 billion.

The firm’s rapid growth has allowed Jessica and her business partner Christopher Gavigan to expand beyond baby and household products into skincare and makeup, although the Sin City star admits establishing their Honest Beauty label took a little more work than expected.

“In the beauty category, we’re growing like hotcakes,” she told Health magazine, before noting, “People are into natural skin care, but not as much makeup. But if you use regular makeup on top of natural skin care, you’re ruining everything that you just did.”

However, Jessica believes the latest additions to their skincare line will be big hits with consumers: “We just launched a new nourishing line that includes, as far as I or my team knows, the only 24-hour moisture lotion that is plant-based with no synthetic fragrances,” she smiled.

She then teased an upcoming top secret product: “We’re also leaning into our California roots, and there’s a secret project that we have coming up that is an actual game changer,” Jessica gushed.

She didn’t offer up any further details about the forthcoming release, but it’s not the only major development at The Honest Company, as she is also poised to introduce her collection of non-toxic beauty items to fans outside of North America.

“We’re launching into Europe, so that’s another big thing,” she shared.

The Honest Company’s beauty brand is expected to debut in Europe this spring (19).

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Jessica Alba embarking on pre-holiday cleanse

Actress Jessica Alba is challenging herself with a pre-Christmas cleanse. The Sin City beauty took to her Instagram Story timeline on Tuesday (18Dec18) to share her dieting efforts with followers, explaining she wanted to embark on a short health plan…

Actress Jessica Alba is challenging herself with a pre-Christmas cleanse.

The Sin City beauty took to her Instagram Story timeline on Tuesday (18Dec18) to share her dieting efforts with followers, explaining she wanted to embark on a short health plan to prepare for the indulgence of the holidays.

She turned to nutritionist Kimberly Snyder to put together suggestions for the detox, and admitted she was surprised at how good her vegetable-packed soup.

“2 days into @kimberlysnyder Custom cleanse -and I’m feeling pretty ok,” she captioned a snap of her meal. “This cleansing soup is next level (awesome). I needed a bit of a detox/reset before Xmas (sic)”.

Jessica confessed she was undertaking a tall task, because she has previously failed at other cleansing diets.

“Her challenge or rather my challenge is…. I’ve never been able to stick to a cleanse,” the mother-of-three continued. “If I last 5 days -w (with) slight modifications, I feel pretty good about that. Just being realistic”.

She also posted the guidelines for her meal plan, sharing that she is “eliminating animal protein, dairy, alcohol, (and) gluten” from her diet, which begins each day with “hot lemon water w (with) probiotics and 1 liter room temp water (sic)”.

Jessica then has a “green smoothie” for breakfast, a “protein smoothie” for lunch, and “yummy veggie soup” for dinner, with “green juice” used in between meals to keep her energised, while also drinking a lot of water to stay hydrated.

The cleanse comes as Alba prepares for a busy holiday season – in addition to celebrating her first Christmas as a family of five, the star and her husband, Cash Warren, will also mark the son Hayes’ first birthday on New Year’s Eve (31Dec18). They are also parents to daughters Honor, 10, and Haven, seven.

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Rosario Dawson travels in style for TUMI

Actress Rosario Dawson journeys through empowering personas for her new TUMI campaign in a bid to help ladies break barriers.The Sin City beauty is the face of the bag brand’s latest campaign for the fall 2018 women’s collections, which include the Geo…

Actress Rosario Dawson journeys through empowering personas for her new TUMI campaign in a bid to help ladies break barriers.

The Sin City beauty is the face of the bag brand’s latest campaign for the fall 2018 women’s collections, which include the Georgica, Mezzanine, Voyageur and Mariella designs.

Rosario showed off the chic range by shifting her appearance through four different characters who eventually blend into one strong woman, with the star exhibiting vastly different appearances, styles and experiences in a campaign directed by Allen Coulter.

“With this campaign, we wanted to follow the spirit embodied by each of these personas, revealing one amazing, strong, resilient, intelligent woman,” Victor Sanz, TUMI’s Creative Director, tells WENN in a press release. “Partnering with Rosario to present this incredible woman to the world was an amazing experience. This woman inspired us and represents all the women breaking barriers and living in multiple modes around the world.”

Rosario shows off a sporty side in character to showcase the Voyageur Colina Duffel by stepping into a boxing ring, before taking the Georgica Yvonne Carry-All on a tour through a professional setting while leading a business meeting with investors. The Mezzanine Joan Backpack is featured in promos where the 39 year old is writing music with her band and the campaign is wrapped up with the star depicting a photo shoot director who is on set calling the shots.

Rosario loved the message behind the new promo and hopes the images help to abolish stereotypes about women.

“Being a part of this TUMI campaign has been an incredible experience,” she gushes. “I’ve loved expressing each of these personas, creating bold statements and communicating powerful actions through each journey.”

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Jessica Alba became health conscious as new mum

Motherhood turned Jessica Alba into a health food nut. The Sin City star admits she became really health conscious after giving birth, even consulting a physician to find out more about the food she was eating. “I think anyone who wants to live a he…

Motherhood turned Jessica Alba into a health food nut.

The Sin City star admits she became really health conscious after giving birth, even consulting a physician to find out more about the food she was eating.

“I think anyone who wants to live a healthy life and wants their children to grow up healthy knows that they can make better choices,” she said during a conference in Hong Kong for her organic products brand The Honest Company. “That’s a global consciousness that I think all new parents have.

“When I was pregnant, it was the first time I ever really read a label – when my doctor said, ‘You can’t eat this’.”

She adds, “It was the first time I really questioned what was in and around my environment that can affect my baby’s health, as well as my health. Once you have the baby, you know you want to be around for a long time and watch your baby grow. You also start thinking about your own health choices.”

Despite her dedication to healthy eating, the 37-year-old admits she isn’t as on top of her workout routine as she’d like to be.

“I’m going to try and be a little bit more consistent with my fitness because I’m really inconsistent,” she shared. “I think with trying new things it’s (all about) baby steps.

For the mum of three, sticking to a fitness routine starts with being realistic.

“I know what I’m going to be able to stick to, realistically. And I think if you go to (an) extreme, (you) wouldn’t do well. If I had to be vegan and work out seven days a week, for example, and drink two litres of water a day and whatever else there is, I wouldn’t be able to do that.”

She added, “So I think it’s just knowing where you can make an impact on your life that feels more long term, and not just like a fad.”

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