Kim Kardashian launching loungewear collection

Kim Kardashian is adding loungewear to her SKIMS brand. The KKW Beauty mogul took to Instagram on Wednesday to announce the launch of The Cozy Collection by sharing a picture of her wearing a tank top, elasticated trousers, and a robe in a matching so…

Kim Kardashian is adding loungewear to her SKIMS brand.

The KKW Beauty mogul took to Instagram on Wednesday to announce the launch of The Cozy Collection by sharing a picture of her wearing a tank top, elasticated trousers, and a robe in a matching soft cream fabric.

“OMG (Oh my God) I’ve been dying to share this with you guys… it’s probably my most exciting @skims launch yet!!!” she wrote in the caption. “The Cozy Collection has pyjamas and loungewear pieces that I have been living in at home – I even sleep in this robe sometimes! It comes in four amazing colours, you guys are going to die when you feel how soft this fabric is… you will never want to take it off!”

The collection is compromised of the Cozy Knit Tank, Cozy Knit Robe, Cozy Knit Pant and the Cozy Knit Short, and comes in bone, an off-white shade, dusk, a light pink, cocoa, a brown, and onyx, a black. Items range in price between $52 (£40) and $128 (£98).

The 39-year-old, who unveiled her SKIMS shapewear brand earlier this year, walked her followers through the collection by posting videos on her Instagram Stories of the pieces laid out on the floor and then hanging them up on a rail before filming herself modelling the onyx shorts, robe, and tank in her dressing room.

“I’m obsessed with all of them… If only you guys could literally feel how soft this is. You guys will love it,” she said in one video, before adding in another, “I’ve never had more text messages from any of my friends and family over something. I landed home and I turned my phone on and I got so many text messages about this Cozy Collection so I know what I’m giving my friends and family for Christmas.”

The collection launches on 12 December.

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Kendall Jenner was confused by original name of Kim Kardashian’s shapewear line

Kendall Jenner was confused by the original name of Kim Kardashian’s shapewear line.The reality TV star came under fire in June when she announced the launch of her solutionwear line, Kimono, with many people accusing her of being insensitive and disre…

Kendall Jenner was confused by the original name of Kim Kardashian’s shapewear line.

The reality TV star came under fire in June when she announced the launch of her solutionwear line, Kimono, with many people accusing her of being insensitive and disrespectful to Japanese culture, and she subsequently dropped Kimono and rebranded the line as SKIMS in August.

In an interview with New York Magazine, the 39-year-old revealed that her half-sister Kendall came to her after the backlash and explained that the original name had been rather baffling.

“After the fact, Kendall was saying to me, ‘But I was so confused by the name Kimono because it’s, like, are you selling kimonos? You’re selling underwear.’ And I was like, ‘I just didn’t even put two and two together.’ I thought, ‘I love the name Kimono,'” Kim admitted.

The KKW Beauty mogul previously insisted that she had “innocent intentions” when she picked the name and she repeated her stance in the interview to respond to those who have accused her of using Kimono as a publicity stunt.

“We didn’t think about it, you know? Now, people come to us and say, ‘Oh, you guys planned that, didn’t you? That was too good of a buzz,'” she recalled. “I was like, ‘Yeah, I wish.’ Like, I have millions of garments I’m stuck with. I would never try to offend a culture or lose out on all this potential product.

“And not one retailer, not one person we went to, said that they thought we might have a problem, including my friends and business partners, some of whom are Asian.”

Kim decided to rebrand her shapewear line after two million garments had been made with the Kimono logo printed inside and she previously shared a video of her trying to come up with ways to re-label the clothes with the SKIMS name.

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Kim Kardashian likes to use shapewear if she’s gained weight

Kim Kardashian uses shapewear to help her feel good about her body when she’s gained a few pounds.The KKW Beauty mogul, who recently discussed gaining 18 pounds in the last year, told People magazine that wearing structured underwear improves how she f…

Kim Kardashian uses shapewear to help her feel good about her body when she’s gained a few pounds.

The KKW Beauty mogul, who recently discussed gaining 18 pounds in the last year, told People magazine that wearing structured underwear improves how she feels about herself when she’s having an off day.

“It makes you not be so hard on yourself,” Kim said of her shapewear line SKIMS. “I feel good when I’m in the gym and when I’m eating good but then if I have a few months when I’m eating cookies and cake and a bunch of stuff, I still want to feel confident when I have to go out.”

And the mother-of-four still wants to look sexy in solutionwear, despite it traditionally looking stuffy and old-fashioned.

“If women can feel confident and comfortable in shapewear that’s a little bit more modern and not so old school and grandma-looking, then that is my goal. They look good and they’re still sexy!” Kim laughed.

The Keeping Up with the Kardashians star told People that one of the reasons she created SKIMS was because she wanted women to have a more comfortable alternative to bulky or restrictive undergarments.

“Everything I would wear was too restricting. I felt like there was a way to engineer fabric to lift, but also be comfortable,” she explained.

Kim was also baffled that nobody else had decided to create a line of shapewear that featured a variety of different nude colours to suit different skin tones.

“It’s so crazy that it hadn’t been done before,” Kim shared, noting that her SKIMS line features nine different shades. “My nude isn’t the same as everyone’s nude. And if I was tan, I couldn’t find a colour that matched. I just had to find a solution.”

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Kim Kardashian used to suffer ‘scabs and burns’ by using gaffer tape on breasts

Kim Kardashian used to give herself “literal scabs and burns” by securing her breasts with gaffer tape underneath revealing dresses. Back in 2016, the Keeping Up with the Kardashians star gave fans an inside look at how she achieved her perky cleavage…

Kim Kardashian used to give herself “literal scabs and burns” by securing her breasts with gaffer tape underneath revealing dresses.

Back in 2016, the Keeping Up with the Kardashians star gave fans an inside look at how she achieved her perky cleavage in plunging gowns by sharing a snap which showed her wearing strips of adhesive tape from the underneath of her boobs to the back of her shoulders.

She revealed the price she had to pay for the technique as she announced the launch of two new products – body tape and nipple pasties – for her SKIMS shapewear brand on Monday.

“Usually when you see boob tape like this, it comes in one shade, and when I started using it, I would use a gaffer’s tape, which obviously was super uncomfortable but this material is super soft and super stretchy but not too stretchy because you want it to hold. It’s like the perfect amount of stretch,” she said as she gave fans a close-up look of the SKIMS Tonal Body Tape on social media.

“This material is so amazing, (it) doesn’t really rip off your skin like the gaffer’s tape used to do. That would give me literal scabs and burns for the longest time. I really think you guys will love all these materials and fabrics, and I can’t wait for you guys to try them.”

For those who want just a slight lifting effect, Kim has also created SKIMS Pasties, teardrop-shaped padded nipple covers that come in the same three shades – Sandstone, Tigers Eye, and Smokey Quartz – as the tape.

Both products are made of waterproof and sweatproof material and are designed to provide support for 12 hours without showing through clothes.

The Body Tape costs $36 (£28) per 15-yard (13.7 metre) roll while the Pasties cost $12 (£9) for a pack of five pairs. Both products will launch on Thursday.

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Kim Kardashian wears shapewear every day to ‘feel secure’

Kim Kardashian wears shapewear every day so she can “feel secure” about her body.The Keeping Up with the Kardashians star launched Skims, her very own solutionwear collection, earlier this month, with sales of the line reportedly topping $2 million (£…

Kim Kardashian wears shapewear every day so she can “feel secure” about her body.

The Keeping Up with the Kardashians star launched Skims, her very own solutionwear collection, earlier this month, with sales of the line reportedly topping $2 million (£1.6 million) in one day.

Now, Kim has revealed that she was inspired to create her own shapewear in an effort to combat body confidence issues she had, and confessed she would even wear two pairs of Spanx after welcoming her first two children; daughter North, six, and three-year-old son Saint.

“I use my shapewear as my lining, my slip,” she told PopSugar.com. “After I had kids, I would double up – I don’t think I’d have to do that now. But, I’m also the type that when I see really bad pictures of me in a bikini and see cellulite, I’ll think, ‘O.K., I’m finding a bodybuilder to work me out and really tighten me up.'”

Despite wearing daring outfits, including her barely-there Thierry Mugler couture gown for the 2019 Met Gala in May, Kim candidly shared she still has days where she doesn’t feel comfortable with her body.

“Body confidence for me isn’t just always masking it, it’s also saying, ‘O.K., I want to eat healthier, I want to motivate myself.’ I literally use shapewear as my normal bra and underwear. It is my every day, it is my, ‘I feel secure in it.’ In the weirdest way, it’s just become a part of my everyday life and has become a part of my clothes,” the 38-year-old stated. “It’s in the lining of my dresses and if I’m wearing a suit that has any wool in it, I have to wear solutionwear so that I’m not itching. It’s more than that even, shapewear is a layer of my clothes.”

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