Liam Payne will never repeat ‘militant’ diet he adopted prior to Hugo Boss campaign

Liam Payne will never go back on the “militant” diet and workout regime he adopted prior to his racy Hugo Boss underwear campaign.The Get Low hitmaker showcased his impressive physique when he stripped off for the nearly nude ads with Victoria’s Secret…

Liam Payne will never go back on the “militant” diet and workout regime he adopted prior to his racy Hugo Boss underwear campaign.

The Get Low hitmaker showcased his impressive physique when he stripped off for the nearly nude ads with Victoria’s Secret Angel Stella Maxwell last year.

And not only would he train every single day in the lead-up to the photoshoot, but he also counted calories and abided by a restricted eating plan.

“I wouldn’t rule out doing another campaign but I wouldn’t want to repeat that diet,” Liam told U.K. newspaper The Sun. “I had to eat five meals a day, and drink 1,200-calorie protein shakes almost every hour – to pile on loads of weight.

“Then you have to train hard every day. I call it fish month because white fish was the only thing I was allowed to eat for four weeks. But it works!”

Liam also noted that the gruelling fitness regime distracted him too much from his music and revealed that he had to put his songwriting on hiatus because he couldn’t concentrate.

“It was difficult to separate that lifestyle from everything else. When you’re in creative mode, you want to create, you want to be a bit of a slob and be in this chill zone. But that was so militant – I was counting calories and thinking about food and diet all the time. Now my life is balanced,” the 26-year-old explained.

While the former One Direction singer was the envy of his friends when he appeared in the Hugo Boss ads with stunning model Stella, there was one woman in his life who was distinctly unimpressed with the racy campaign.

“(My mum) saw the shots just before they came out and obviously there’s some very raunchy ones of me and Stella,” Liam recalled. “She was like, ‘What’s that?’ and saw Stella draped across me in this picture and then she hit me around the earhole.”

© Cover Media

Liam Payne trained hard to get in shape for Hugo Boss underwear campaign

Liam Payne spent 90 per cent of his time in the gym over the past year to prepare for his Hugo Boss shoot.The Strip That Down hitmaker recently shot a sizzling partially nude ad campaign for Hugo Boss underwear, something the 26-year-old had dreamed of…

Liam Payne spent 90 per cent of his time in the gym over the past year to prepare for his Hugo Boss shoot.

The Strip That Down hitmaker recently shot a sizzling partially nude ad campaign for Hugo Boss underwear, something the 26-year-old had dreamed of to motivate himself while in the gym.

“Before we landed the deal with Hugo I’d gone into my gym and said, ‘I’m going to get an underwear commercial.’ I just wanted to do it; I knew I could do it. And then it actually happened! And I worked my a*s off and I’m still hitting the gym: I didn’t realise once you get on that thing you can’t really turn it off,” he told GQ Hype magazine.

The father-of-one revealed that he was at the gym for “90 per cent” of his time in an effort to look super ripped for the shoot with model Stella Maxwell, and the results have given him more self-confidence.

“It’s been a lot of training and being an athlete and working out – it became 90 per cent of my job for the best part of a year leading up to that shoot, which was crazy,” he explained. “Come 2019 everyone’s a lot more open about body image and I wanted to get in shape. Not to show off my body to anyone else, I just knew that’s what would give the confidence on set. I didn’t want to arrive not ready and not looking like I’d worked hard to get there.”

The former One Direction singer also opened up on his decision to go sober for a year, confessing it was hard on his social life.

“I was the biggest recluse on the planet. I would get up at 5am and go running in the park, but at night I would be in bed by 7pm. Is that a way to live your life?” he candidly shared.

© Cover Media