Khloe Kardashian suggests a social media cleanse to banish body issues

Khloe Kardashian believes a social media detox will help banish body insecurities.The reality star is the founder of clothing brand Good American, which she launched with partner Emma Grede in 2016. Catering for U.S. sizes 0 to 24, the label promotes a…

Khloe Kardashian believes a social media detox will help banish body insecurities.

The reality star is the founder of clothing brand Good American, which she launched with partner Emma Grede in 2016. Catering for U.S. sizes 0 to 24, the label promotes an ethos of inclusivity and though it started as denim-focused, it has since expanded to include garments like T-shirts, bodysuits and sweatpants with an activewear range soon to follow. Khloe sees the beauty in all shapes and sizes, but admitted that comparing your shape to other women online is a recipe for disaster when it comes to body confidence.

“Really we need to stop comparing ourselves to everyone else’s journey and be the best version of ourselves,” she insisted in an interview with The Sunday Times’ Style magazine. “I’ve always been compared to my sisters, who I will never look like, so it was really personal to me to create a clothes range that caters to all sizes.”

Good American’s workout line, The Performance collection, will launch Thursday (02Aug18) on the brand’s official website and exclusively in London department store Selfridges. Khloe and Emma will also lead the launch in Times Square, New York at 9am on the same day.

The youngest Kardashian sister developed a passion for fitness following her split from ex-husband Lamar Odom, having transformed her figure through diet and exercise and going on to pen a book, Strong Looks Better Naked, and star in E! reality show Revenge Body with Khloe Kardashian.

Since giving birth to her and boyfriend Tristan Thompson’s daughter True in April (18), Khloe has managed to lose 33 pounds (15 kilograms) of baby weight, and the 34-year-old says the brand’s Electric Feel leggings – which have a waistband one inch higher for extra coverage and support – is her go-to item in the collection.

“I had a baby three months ago and have a little more of a tummy than I might usually have, so the pants help,” she smiled.

© Cover Media

Khloe Kardashian set to launch activewear collection

Khloe Kardashian’s clothing line Good American is gearing up to release activewear.The reality star’s size-inclusive brand was launched in 2016 and is mainly denim focused, with jeans available to purchase from U.S. sizes 0 to 24. Good American has sin…

Khloe Kardashian’s clothing line Good American is gearing up to release activewear.

The reality star’s size-inclusive brand was launched in 2016 and is mainly denim focused, with jeans available to purchase from U.S. sizes 0 to 24.

Good American has since expanded to include garments like T-shirts, bodysuits and sweatpants as well as a range of accessories, and the 34-year-old has now announced on social media that the company is about to unveil a new workout range.

“I’m so glad I don’t have to keep this a secret any more (sic)!! @goodamerican activewear launches August 2!” she captioned the snaps, in which she posed wearing a black and white sports bra while resting a dumbbell upon her shoulder. “Over a year in the making and as you all know fitness is my passion and I’m so proud of this line!! #GoodSquad #OurBodyOurJourney.”

The Keeping Up with the Kardashians star launched Good American with Emma Grede after the London-born businesswoman approached Khloe’s mother Kris Jenner about making jeans for women of all shapes and sizes.

The youngest Kardashian sister developed a passion for fitness following her split from ex-husband Lamar Odom, having transformed her figure through diet and exercise and going on to pen a book, Strong Looks Better Naked, and star in E! reality show Revenge Body with Khloe Kardashian.

Since giving birth to her and boyfriend Tristan Thompson’s daughter True in April (18), Khloe has managed to lose 33 pounds (15 kilograms) of baby weight.

“After I had True, I didn’t put any pressure on myself to lose the baby weight. I just wanted to get back to my regular routine from before I got pregnant, which was working out five to six times a week,” she wrote on her app recently, adding that she credits her weight loss on breastfeeding and her active lifestyle.

© Cover Media