Serena Williams is the new global spokeswoman for Stuart Weitzman.
The tennis superstar has been a fan of the footwear and accessories label for the past 10 years, so when executives at the company approached her about the role, it felt like a natural fit.
“I’ve been wearing (Stuart Weitzman shoes) for probably over a decade now and they’re a real staple in my closet,” she commented. “Most of all… it’s SW and it has my initials.”
For the accompanying campaign, Serena was photographed by Ethan James Green, with make-up artist Natasha Gross and hairstylist Angela Meadows tasked with her beauty look.
In the black-and-white photos, the sportswoman is seen posing in a range of monochromatic outfits while showcasing the latest Stuart Weitzman silhouettes, such as the square-toe Aleena slide, the sculptural Anny pump, and the Manila lug-sole loafer.
And in addition to starring in the marketing imagery, Serena is also using the collaboration to promote the Vital Voices Global Partnership, an international nonprofit dedicated to investing in women leaders who drive global change.
“Serena and Stuart Weitzman have selected two women leaders – and their organisations focused on lifting up women of colour – who have stepped up to support vulnerable communities in the midst of Covid-19,” a spokesperson added. “These leaders are Sage Ke’alohilani Quiamno, co-founder of Future For Us – a platform dedicated to advancing women of colour at work – and Ashlee Wisdom, founder of Health In Her HUE, a platform that connects black women to the healthcare providers, services and resources that are committed to their health and wellbeing.”
© Cover Media