Kanye West attempting to trademark Sunday Service merchandise

Kanye West has filed an application to trademark merchandise that was inspired by his Sunday Service set at the Coachella festival.The rapper and designer staged his uplifting weekly gospel session on a hillside on Easter Sunday for festivalgoers in Ca…

Kanye West has filed an application to trademark merchandise that was inspired by his Sunday Service set at the Coachella festival.

The rapper and designer staged his uplifting weekly gospel session on a hillside on Easter Sunday for festivalgoers in California back in April, alongside a choir and numerous dancers, who were all dressed in merchandise.

The Stronger hitmaker sold religious merchandise from the special Sunday Service, including $50 (£40) socks that read “Jesus Walks”, and faded, tie-dye sweaters emblazoned with the words “Holy Spirit” and “Sunday Service the Mountain” that ranged from $165 (£132) to $225 (£180).

The 42-year-old recently filed with the U.S. Patent and Trademark Office to trademark the phrase Sunday Service. The application was made by Mascotte Holdings, Inc., the same firm that previously filed trademarks for Yandhi, Yeezus, Yeezy, Calabasas Clothing and Kanye West on the Grammy winner’s behalf.

If his request is granted, Kanye will be the only person allowed to sell clothing, including dresses, footwear, jackets, loungewear, scarves, shirts, socks and tops, under the phrase.

The Sunday Service, which he hosts with various members of his wife Kim Kardashian’s extended family, are weekly events and feature an exclusive guest list of famous faces. Kim also streams the service live on her Instagram Stories, or shares clips from the event, which now includes her and Kanye’s six-year-old daughter North performing in the choir.

According to the New York Post’s Page Six column, the Gold Digger hitmaker also filed an application to use the phrase “Half Beast” for a rumoured TV or online entertainment venture that may include toys.

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Kim Kardashian designed mini version of her new sunglasses for daughter North

Kim Kardashian had a pair of sunglasses from her debut collection made in a smaller size for her daughter North West so the youngster wouldn’t steal hers.Last month (Apr19), the Keeping Up with the Kardashians star announced she had teamed up with eyew…

Kim Kardashian had a pair of sunglasses from her debut collection made in a smaller size for her daughter North West so the youngster wouldn’t steal hers.

Last month (Apr19), the Keeping Up with the Kardashians star announced she had teamed up with eyewear brand Carolina Lemke on an initial collection of seven styles.

Taking to Instagram on Thursday, Kim shared a sweet snap of her daughter in a pair of glasses and revealed she designed some shades specifically for the five-year-old.

“I made her these kid size @carolinalemkeberlin sunglasses because I really wouldn’t share mine lol,” the 38-year-old quipped. “I love my fashionista Northie so much!”

The designer, who also founded the successful KKW Beauty and KKW Fragrance lines, went on to share the extent of North’s love of fashion, admitting that she’ll often find her trying on her clothes.

“I didn’t think my daughters love for my clothes and jewellery would happen so soon,” the reality star confessed. “I’ll literally be working and come home to find North dressed up in all of my things.”

Last month, Heat magazine reported the youngster was set to follow in the footsteps of her father and Yeezy founder Kanye West, 41, with the release of her debut clothing line.

North looks set to curate the collection, which sources claim will be titled Sunday Best, and is said to have enlisted her six-year-old cousin Penelope Disick to offer a helping hand.

The collection will reportedly be inspired by Kanye’s Los Angeles-based church services, dubbed Sunday Service, which he took to Coachella last month.

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