Giovanna Battaglia Engelbert has been appointed as Swarovski’s first-ever company-wide creative director.
The Italian fashion editor began her career as a stylist, working with the likes of Anna Dello Russo and Franca Sozzani, and has since gone on to collaborate with major brands like Carolina Herrera, Michael Kors, and Dolce & Gabbana.
Now based in New York City, Giovanna has been tapped as creative director for Austrian crystal brand Swarovski, with the gig seeing her reimagine the product portfolio across all divisions, including the areas of design and content curation.
“For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry,” she said. “I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future.”
The first products designed by Giovanna will be showcased in the spring/summer 2021 collection.
And Robert Buchbauer, chief executive officer of Swarovski, is confident the fashion star will be able to help bosses bring further growth to the company.
“Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company,” he added. “With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story.”
Along with her fashion credentials, Giovanna also boasts 1.1 million followers on Instagram.
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