Cushnie, Lisa Marie Fernandez, and LoveShackFancy are teaming with Target on a new dress collection.
Following the success of previous designer collaborations, executives at the U.S. retail giant have tapped designer Carly Cushnie, stylist-turned-designer Lisa Marie Fernandez, and LoveShackFancy creative director Rebecca Hessel Cohen to create ranges of affordable items that represent the “style, artistry and spirit” of their core brand for The Designer Dress Collection.
“For more than a year, the Target team has been working closely with these three distinct and incredibly talented designers to bring our guests this special and affordable limited-edition collection,” said Jill Sando, executive vice president and chief merchandising officer of Style and Owned Brands at Target. “When we started working with these three designers, our collective hope with The Designer Dress Collection was, and still is, to evoke a sense of joy and confidence that comes with finding the perfect dress – especially as we hope for brighter days ahead.”
Comprised of more than 70 dresses, the concept marks the first time Target has created an entire collection centred on one wardrobe staple.
Highlights include an emerald green dress with wide belt from Cushnie, a white and yellow off-the-shoulder number by Fernandez, and a pink floral print wrap dress from LoveShackFancy.
Items are priced between $40 and $60 (£32 – £49) and range in size from XXS-3X.
The Designer Dress Collection will be available to purchase from Target’s website from 6 June and will appear in select stores beginning 15 June. In addition, bosses at the company are endeavouring to increase their online inventory in light of the current coronavirus lockdown measures and will be encouraging shoppers to buy online.
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