Telfar teaming with Gap on collection

Designer Telfar Clemens is collaborating with the team at Gap on a collection.Clemens, who founded his unisex fashion line in 2005, took to Instagram on Thursday to post an image of the clothing retailer’s logo, but with the first letter changed to ref…

Designer Telfar Clemens is collaborating with the team at Gap on a collection.

Clemens, who founded his unisex fashion line in 2005, took to Instagram on Thursday to post an image of the clothing retailer’s logo, but with the first letter changed to reflect his own branding. He simply added the caption, “COMING SOON #GAPbyTELFAR.”

A Gap spokesperson also confirmed the partnership by uploading the same logo and adding a video of the fashion star.

“The idea of fashion sometimes, to people in general, is almost intimidating,” he shared, while being depicted walking on a city street and heading towards a Gap store. “I’m definitely more attracted to the things you can wear every day. It’s really having this specific take to a thing that really is going to make it Telfar.”

The collection is set to debut later this year.

And in an interview with Vogue.com, Clemens and artistic director Babak Radboy indicated that the line will be accessible and available in a range of sizes.

“We met with the team at Gap almost a year ago now,” the 35-year-old commented. “The type of brand that I am, I’m influenced by the Gap way of merchandising and designing things. It’s like we’re stuck in this luxury market when what inspires us is (regular clothes). And being on regular people, and that kind of ubiquity and accessibility.”

The Telfar label has gone from strength to strength in recent years, especially after Clemens was named the winner of the CFDA / Vogue Fashion Fund in 2017.

© Cover Media