Thakoon Panichgul relaunching namesake fashion brand again

Thakoon Panichgul has relaunched his namesake fashion label once again.The Thai-American designer unveiled his first ready-to-wear collection in 2004 and quickly became recognised as a rising star, with his feminine garments sported by the likes of Dem…

Thakoon Panichgul has relaunched his namesake fashion label once again.

The Thai-American designer unveiled his first ready-to-wear collection in 2004 and quickly became recognised as a rising star, with his feminine garments sported by the likes of Demi Moore, Sarah Jessica Parker, and former U.S. First Lady Michelle Obama.

Panichgul overhauled his company in 2016 after receiving an investment from Vivian Chou of Bright Fame Fashion, but after a two-year hiatus, he has once again set up shop.

“It’s important for me to be able to make clothes in a way that is thoughtful,” he told Fashionista of her new venture. “In a way that is great quality that you can wear over and over and over again but also in a way that is affordable for people. Otherwise, you’re just making fashion just to have an expression, a voice. It doesn’t go anywhere after that.”

With Matt Scanlan, boss of sustainable cashmere brand Naadam, serving as chief executive officer, the fashion star is now offering a direct-to-consumer line of high-quality pieces at an accessible price point.

Focusing on stylish basics, including knitwear, slip dresses, shirts, trousers, and coats, items are priced from $75 to $250 (£60 – £200). Model Lily Aldridge is starring in the debut campaign, with the imagery featuring a minimalist aesthetic.

“I have become simpler. When you’re younger, you want to be expressive and you want to have an opinion and you want to say what you want to say. For me, that’s not as important anymore now. I’m more comfortable with myself, I’m more comfortable with my skill and I know what I’m good at,” the 45-year-old added of his style evolution.

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Thakoon Panichgul unveils HommeGirls fashion magazine

Thakoon Panichgul has unveiled a fashion magazine aimed at women who shop in the “men’s department”.The designer founded his label in 2004, with his feminine garments quickly garnering a following among the likes of Demi Moore, Sarah Jessica Parker, an…

Thakoon Panichgul has unveiled a fashion magazine aimed at women who shop in the “men’s department”.

The designer founded his label in 2004, with his feminine garments quickly garnering a following among the likes of Demi Moore, Sarah Jessica Parker, and former U.S. First Lady Michelle Obama.

Panichgul put his fashion company on hold in early 2017 in order to undertake a major restructure, with the label set to relaunch later in 2019, but in the meantime, he has developed and self-funded HommeGirls magazine.

“It’s a passion project,” he told Vogue.com. “Thinking about fashion, where I want to be, and what my interests are during my sabbatical, I kept on going back to cool, stylish women like (stylists) Brana Wolf and Grace Coddington. I asked myself, ‘Why do I like these women?’ And it came down to the fact that they wear simple clothes.”

Described as a publication “for girls who like boys’…boyfriends’…and the men’s department,” the first issue of HommeGirls contains portfolios from Othilia Simon, Cass Bird, Vanina Sorrenti, and Ben Grieme. There is an accompanying Instagram page containing street style inspiration, too, while former Harper’s Bazaar writer Panichgul also wants to start a HommeGirls label featuring collaborations with other brands.

“This is where I can have some fun, and be experimental,” he told the publication. “But the clothes will still be usable and wearable.”

The debut issue of HommeGirls is priced at $10 (£8) and is set to be published four times per year.

Thailand-born Panichgul studied at Parsons School of Design and unveiled his first-ever ready-to-wear line during New York Fashion Week in September 2004. His success quickly gathered momentum, as in 2006, he scooped the Vogue/CFDA Fashion Fund and was nominated for the CFDA’s Swarovski Award for Best Emerging Womenswear Designer.

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