Kristen Bell is gearing up to make a splash in the beauty world.
The Good Place actress has partnered with the team at U.S. company Lord Jones, known for its hemp-derived cannabidiol (CBD)-infused products, on a new skincare line.
To be sold under the brand name of Happy Dance, the range will include a collection of premium hemp-derived CBD-infused skincare and personal care products in easy-to-use formulations.
“I first discovered Lord Jones CBD products two years ago and have been using them ever since. I was sceptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products,” said Kristen. “Self-care shouldn’t be an event. Self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.”
Happy Dance is set to be unveiled later this year. Product details and prices have not yet been announced, though the star indicated that the line will be affordable.
“When I met Lord Jones founders Rob and Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand,” the 39-year-old noted.
Meanwhile, Lord Jones chief executive officer and founder Rob Rosenheck couldn’t be more thrilled to have Kristen involved in the venture.
“We couldn’t imagine a better partner than Kristen,” he praised. “Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream.”
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