Marc Jacobs has never considered himself to be ‘cool’

Marc Jacobs has never considered himself to be a “cool” designer.The New York-based fashion star unveiled his first collection under his namesake brand back in 1986 and has since gone on to branch out into a number of categories, including perfume and …

Marc Jacobs has never considered himself to be a “cool” designer.

The New York-based fashion star unveiled his first collection under his namesake brand back in 1986 and has since gone on to branch out into a number of categories, including perfume and cosmetics.

But in spite of his edgy reputation and name within the fashion community, Jacobs has now insisted that he doesn’t buy into the idea.

“I never thought of myself as cool,” he commented in an interview for August 2019 issue of British Vogue. “Cool to me is someone dressed in black with a motorcycle jacket.”

In addition to launching his own label, Jacobs is known for his grunge-inspired collection for Perry Ellis, unveiled in 1992, and for serving as the creative director of the French house Louis Vuitton from 1997 to 2014.

And while the designer may be considered a fashion rule-breaker, he confessed that he isn’t particularly interested in exploring digital design techniques as he prefers a more traditional, hands-on approach.

“I don’t know that this data I’ve gathered about how young people communicate has really changed the way I design a backpack or an evening dress,” the 56-year-old mused. “I still want to do it by hand. I’m still not really interested in 3D printing. My curiosity about technology has remained something that’s interesting for me to watch in a Netflix documentary.”

Of late Jacobs has been focused on his latest fashion venture, new collection The Marc Jacobs. The line consists of clothes, shoes, bags, jewellery and accessories, and he previously described the concept as “item-driven”.

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Marc Jacobs debuts new line

Marc Jacobs has launched his latest fashion venture, new collection The Marc Jacobs.The American designer, who has helmed his namesake label since 1986, has been teasing details of the line for some time, but the creations finally went live on Thursday…

Marc Jacobs has launched his latest fashion venture, new collection The Marc Jacobs.

The American designer, who has helmed his namesake label since 1986, has been teasing details of the line for some time, but the creations finally went live on Thursday.

Made up of clothes, shoes, bags, jewellery and accessories, Jacobs shared with editors at Vogue his ideas behind the collection.

“We wanted to do something that is unlike the runway collections we are doing, in that it is more ‘item-y.’ The items are things that you could put together to create your look,” he outlined. “The Marc Jacobs is really item-driven, it is about pieces, not necessarily a head-to-toe look. That include keychains, tees, totes, etc. I love anything that had the authenticity and integrity of what it is.”

Jacobs folded his diffusion line Marc by Marc Jacobs in 2015, but now it seems the time is right to add another division to his popular brand.

The name for his new project comes from the fashion star’s Instagram handle, and he has been sharing first-look images of the range on his social media pages.

“I am so proud and pleased to announce THE MARC JACOBS,” he told his 1.2 million Instagram followers.

And asked by Vogue what has inspired the new looks, the 56-year-old said: “A lot of things inspire me: music, art, pop culture, but the thing that probably inspires me the most, the thing I know the most about is fashion and style.

“Different periods in fashion and the style of different times that I was either present for or I romanticise being alive during, are always the catalysts for us doing a collection, whether that be Runway or The Marc Jacobs.”

The designs are already being coveted by the A-list, with Elle Fanning donning a The Marc Jacobs dress at the recent Cannes Film Festival.

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