Moschino taking over Universal Studios Hollywood backlot for cruise 2020 show

Moschino is set to take over the Universal Studios Hollywood backlot in Los Angeles for its annual cruise 2020 presentation.The fashion label, spearheaded by creative director Jeremy Scott, will showcase its cruise 2020 line-up alongside its men’s sp…

Moschino is set to take over the Universal Studios Hollywood backlot in Los Angeles for its annual cruise 2020 presentation.

The fashion label, spearheaded by creative director Jeremy Scott, will showcase its cruise 2020 line-up alongside its men’s spring 2020 collection at the show, which is slated to take place on 7 June.

The iconic location is a landmark in the U.S. movie industry, and follows the Italian brand’s impressive presentation held at Rome’s legendary Cinecitta Studios in January, where it previewed its men’s fall 2019 and its women’s pre-fall 2019 collections.

The show bore a similarly cinematic theme, and paid tribute to celebrated Italian director and screenwriter Federico Fellini, whose popular credits include La Dolce Vita and La Strada.

Under Scott’s creative direction, the Moschino brand is renowned for its celebrations of pop culture, with previous references within the line including Barbie, Looney Tunes and SpongeBob SquarePants.

News of Moschino’s return to Los Angeles comes shortly after the brand launched its recent The Sims inspired capsule collection at Coachella last month.

Speaking of the collaboration, the designer gushed over his love of fantasy and shared that he likes to create storylines and characters within his fashion lines.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” he said in a statement. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

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Jeremy Scott heading to Coachella to show off new The Sims-inspired line

Jeremy Scott is to celebrate Coachella in style by launching his latest Moschino collection, inspired by The Sims, at the festival.Known for his love of cartoons, Scott has now turned his attention to computer games, designing a capsule collection payi…

Jeremy Scott is to celebrate Coachella in style by launching his latest Moschino collection, inspired by The Sims, at the festival.

Known for his love of cartoons, Scott has now turned his attention to computer games, designing a capsule collection paying homage to the life simulation video game by EA.

He’ll unveil the quirky clothes at the first weekend of Coachella, which kicks off on Friday (12Apr19) at the Empire Polo Club in Indio, California, at the Palm Springs Desert Party.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” he said in a statement. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

Fans looking to snap up the latest Moschino range can get their hands on the items in store and online from Saturday.

The collection includes T-shirts, sweaters, sports bras, dresses, shorts, trousers, swimwear and accessories, all bearing pixilated motifs and finishes.

Models have posed in The Sims-style setups, including in a home, bar and campsite.

Scott previously channelled Barbie, Looney Tunes and SpongeBob SquarePants in his Moschino offerings.

The 2019 Coachella line-up sees Ariana Grande, Donald Glover’s Childish Gambino and Tame Impala top the bill.

It runs across two weekends, finishing on 21 April. Janelle Monae and Khalid are also among the acts performing.

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