Gisele Bundchen ‘optimistic’ fashion industry can become sustainable

Gisele Bundchen is hopeful the fashion industry will be able to become much more sustainable.The Brazilian supermodel has opened up about her environmental activism in a new interview with U.S. Marie Claire magazine, and while there’s still significant…

Gisele Bundchen is hopeful the fashion industry will be able to become much more sustainable.

The Brazilian supermodel has opened up about her environmental activism in a new interview with U.S. Marie Claire magazine, and while there’s still significant work to be done, she’s confident that designers such as Stella McCartney are leading a rising wave of green fashion.

“I am optimistic about the fashion industry becoming more sustainable. Some fashion brands are shifting to use sustainable fabrics and being thoughtful in their approach to production, but there is still a lot of work to be done,” Gisele explained. “The fashion industry has the power to be a leader on a global scale and allocate resources toward the use of natural ingredients, sustainable materials, naturals dyes, and much more.

“Some fashion houses have started to incorporate real change. It’s my hope that more designers and brands will follow.”

The 39-year-old, who this year is celebrating her 11th year as a Goodwill Ambassador for the United Nations Environment Program, also revealed that she’s planning to plant 40,000 trees in her native Brazil in honour of her upcoming 40th birthday.

“Given the forest fires in the Amazon, the bush fires in Australia, and the devastating impact around the world, reforestation efforts are more crucial than ever,” she insisted.

And Gisele, who shares two children and a stepson with her husband Tom Brady, is determined to teach her family that they can help the planet too, and ensures they all use water filters, reduce plastic use, and take their own shopping bags.

“We do our best, but it can be challenging when it comes to living completely green – and that’s OK. I always remind my kids that every choice we make has an impact on our planet and that we always need to try our best; that’s what matters,” the star added.

© Cover Media

Gisele Bundchen turns down majority of work offers

Gisele Bundchen turns down 95 per cent of the modelling offers she receives because they don’t align with her values. The Brazilian supermodel retired from runway modelling back in 2015 but continues to appear in campaigns and editorials. She also ded…

Gisele Bundchen turns down 95 per cent of the modelling offers she receives because they don’t align with her values.

The Brazilian supermodel retired from runway modelling back in 2015 but continues to appear in campaigns and editorials. She also dedicates a lot of her time to championing a variety of environmental issues, including sustainability, clean water initiatives, and the preservation of rainforests in South America.

When discussing the environmental impact of the fashion industry, one of the most polluting industries in the world, Gisele told Britain’s Observer that she doesn’t say yes to most of what she’s offered because she doesn’t believe in it.

“The fashion industry is not what I’ve done,” she replied. “It’s what I do for work. And also, I haven’t really done a lot of stuff because I feel like it’s not in alignment with what I believe in. I say no to 95 per cent of things that come to me.”

Gisele, who is a Goodwill Ambassador for the United Nations Environmental Programme, went on to reveal that she was working on a project relating to “regenerating the planet” and shared how she tries to reduce her carbon footprint at home.

“I do everything I can do. We compost. We have a garden,” the 39-year-old commented. “Yes, I could probably live in a smaller house, but we have solar panels. I tell my children it’s about the three Rs: reduce, reuse, recycle. If you go into my closet, for example, you’re not going to believe it, because I have, like, the jeans I wore three years ago… That’s how I am. I don’t need stuff. When you need stuff it’s because you haven’t really worked out the inside.”

Gisele has two children – son Benjamin, 10, and daughter Vivian, seven – with her husband Tom Brady.

© Cover Media

Michelle Yeoh celebrates Earth Day with charity bracelet launch

Actress Michelle Yeoh marked Earth Day on Monday (22Apr19) by launching a new eco-friendly bracelet for charity. The Crazy Rich Asians star, a goodwill ambassador for the United Nations Development Program (UNDP), has unveiled the #TOGETHERBAND Life o…

Actress Michelle Yeoh marked Earth Day on Monday (22Apr19) by launching a new eco-friendly bracelet for charity.

The Crazy Rich Asians star, a goodwill ambassador for the United Nations Development Program (UNDP), has unveiled the #TOGETHERBAND Life on Land bracelet, the first in a series of 17 sustainable accessories to raise awareness about eco-friendly fashion.

The bands were made by designers at British brand Bottletop, with each new colour, set to drop monthly, promoting a different environmental cause so fashion-forward activists can show their support to sustainability goals close to their hearts.

“It’s about taking urgent action to prevent deforestation and reduce the loss of natural habitats and biodiversity, which are a part of our common heritage and are critical for our future,” Michelle explained to The Hollywood Reporter of the Life on Land bracelet, which is crafted by women saved from human trafficking and made from materials such as recovered ocean plastic and metal melted down from illegal firearms.

“Seriously, because they are made from special material, which otherwise would be really detrimental to our oceans, to our land,” she shared. “We are helping to make a difference.”

Working with officials at the U.N. has made the 56 year old more aware of the impact her own fashion choices will have on Earth, and as a result, her clothing preferences have changed.

“Eco-consciousness and fashion are subjects close to my heart, and in fact I have recently – with UNDP – explored how the marriage of sustainability and fashion can lead to better outcomes for our planet,” she said.

And Michelle insists going green doesn’t mean having to sacrifice style: “I’ve even had a bespoke dress made from a fashion house in Italy (Tiziano Guardini) that specialises in smart renewable production choices, lowering water and carbon output,” she added, “and the dress looked absolutely fantastic.”

© Cover Media

Stella McCartney launching UN charter for sustainable fashion

Stella McCartney will be announcing a United Nations fashion industry charter for climate action.The designer will launch the treaty at climate talks in Katowice, Poland on 10 December (18), in the hope that it will “ring some alarm bells” while ma…

Stella McCartney will be announcing a United Nations fashion industry charter for climate action.

The designer will launch the treaty at climate talks in Katowice, Poland on 10 December (18), in the hope that it will “ring some alarm bells” while making a business case for sustainable fashion, and setting out a path for collective action to enable low-carbon production methods to be scaled up, which in turn will improve economic viability.

“We really don’t have long now, to change things. But I honestly believe it’s doable – I couldn’t do what I do if I didn’t believe that,” McCartney told reporters at The Guardian. “There is so much guilt and fear attached to talking about sustainability and that’s not helpful. What is essential is for the big players in the industry to come along with me, because that changes the price point.”

Other signatories to the charter have yet to be announced but are known to include several major fast fashion brands, and the British fashion mogul is particularly encouraged to see high street brands backing the initiative.

“Fast fashion is responsible for the lion’s share of environmental impact, so they are the most important element in effecting real change,” she added.

McCartney is renowned for her mindfulness when it comes to the ethical implications of her business model, refusing to use particular materials and even developing an alternative to viscose to combat the millions of trees destroyed by the fashion industry.

The 47-year-old is adamant that the sustainability conversation is “not about peer pressure, it’s about making them excited.”

“Who wants to talk about this season’s colour or the next It bag?” she asked. “The sustainability conversation is really the only one that I am interested in having. Prospects for lab-grown alternatives to leather are the kind of topics I find sexy now.”

© Cover Media