Danielle Brooks has collaborated with Universal Standard on a capsule collection of maternity clothing.The Orange Is the New Black star revealed she was five months pregnant with her first child in July and told her Instagram followers in August that s…
Danielle Brooks has collaborated with Universal Standard on a capsule collection of maternity clothing.
The Orange Is the New Black star revealed she was five months pregnant with her first child in July and told her Instagram followers in August that she was struggling to find suitable clothing.
Executives at inclusive fashion brand Universal Standard, who have worked with the actress before, then reached out to Brooks to develop a capsule line of maternity clothing and they have created the Fit Liberty (Mom) collection, which features maxi dresses, sweater dresses, jumpsuits and tunics ranging in price between $30 (£23) and $185 (£144).
The 30-year-old explained to The Hollywood Reporter that she was struggling to find flattering styles which would show off her new curves without “cutting off my circulation at my belly”.
“For some women, the only thing that is changing is their belly. It’s not their thighs and it’s not their arms,” she said. “I was finding that my clothes were just looking baggy and not looking fit for me.”
According to Brooks, the capsule is all about “taking away anxiety out of the equation when it comes to looking for clothes”.
Explaining how their partnership came about, Universal Standard’s co-founder and creative director Alex Waldman said, “She expressed frustration after struggling to find options during pregnancy that were stylish but comfortable, and so she’s been wearing her own Universal Standard pieces instead. Since many of our styles are made from super soft, stretchy material, they work for a woman’s body at any stage.
“With Danielle’s help, we curated this collection of pieces that offer women the freedom to go through this incredible phase of motherhood, or really any stage of life, without fear, anxiety, or an additional financial burden.”
The Fit Liberty (Mom) collection is available now.
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Rodarte has partnered with Universal Standard on a limited-edition capsule line.California-based sisters Kate and Laura Mulleavy, who are known for their signature romantic yet edgy aesthetic, are no strangers to collaboration, having worked with brand…
Rodarte has partnered with Universal Standard on a limited-edition capsule line.
California-based sisters Kate and Laura Mulleavy, who are known for their signature romantic yet edgy aesthetic, are no strangers to collaboration, having worked with brands such as Gap, Target, and Coach in the past.
Now, the duo has teamed with the designers at inclusive fashion label Universal Standard on a ready-to-wear collection, with pieces available in U.S. sizes 00-40.
“We are excited to partner with Universal Standard to create this amazing collection. We are passionate about working with women that inspire us creatively and we love every style in this collection,” said Kate in a statement, while Laura added: “We have been fans of Universal Standard from the beginning. It’s been a dream to bring our designs to life and to collaborate with the team on this capsule. We are so excited to see how the pieces will be styled and experienced by all the amazing women that wear them.”
The range includes a jumpsuit, a dress with frill detail on the hem, and top with dramatic neck detailing.
Pieces are available in a colour palette of black, white, red, and rose, with Polina Veksler, Universal Standard co-founder and chief executive officer, pleased with the way the garments bridge the gap between high fashion and elevated essentials.
“We believe size should be an irrelevant consideration for women when making fashion choices,” she shared. “Through this collaboration we are taking a step toward giving more women access to designer clothing and we are thrilled to be further expanding our mission by collaborating with a high fashion brand.”
The Rodarte x Universal Standard collection retails for $150-$240 (£115-£184) and is available to buy from Universal Standard’s website and at the company’s New York boutique.
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Gwyneth Paltrow’s Goop is partnering with Universal Standard on a size-inclusive collection.Since launching the lifestyle brand in 2008, the Iron Man actress has expanded the company to include beauty, fashion, fragrance and wellness lines. Now, Gwyne…
Gwyneth Paltrow’s Goop is partnering with Universal Standard on a size-inclusive collection.
Since launching the lifestyle brand in 2008, the Iron Man actress has expanded the company to include beauty, fashion, fragrance and wellness lines.
Now, Gwyneth has announced that she has teamed with designers at Universal Standard, the popular plus-size label founded by Polina Veksler and Alexandra Waldman in 2015, on a capsule range.
“At Goop, I always say internally something that we try to do is eliminate shame by talking about things, whether it’s sexual health or stress or post-natal depression. I want Goop to be a place where women who are feeling marginalised in any way can come and find content and product,” she said in an interview with Business of Fashion in regards to her latest venture. “This is an area where we haven’t been great and I believe inclusivity is really important.”
A preview of the Goop x Universal Standard collection shows the line includes a classic black tuxedo with satin lapels and several black dresses with pleated skirts. A jumpsuit and coat will be available to buy too, with the pieces available in sizes 00 to 40 – an offering that far exceeds the most common sizes stocked in boutiques – U.S. sizes 0 to 14 (U.K. 2 to 16).
Regarding the concept, Alexandra explained that working with Gwyneth and Goop seemed like a natural step.
“Goop has been a real disruptor by allowing women to really look at the whole idea of wellness in a new light, without any boundaries,” she shared. “That fits perfectly with what we’re trying to do with clothing.”
In February, Gwyneth pledged her support for Universal Standard when she joined a group of entrepreneurs who invested $7 million (£5 million) into the company.
Goop x Universal Standard goes on sale in stores and online on Tuesday (27Nov18).
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J. Crew is offering curvy customers clothes for the first time after teaming with plus-size brand Universal Standard.Posting the news on Instagram, the U.S. retailer showed off some of the new designs in a video clip with the help of IMG model Precious…
J. Crew is offering curvy customers clothes for the first time after teaming with plus-size brand Universal Standard.
Posting the news on Instagram, the U.S. retailer showed off some of the new designs in a video clip with the help of IMG model Precious Lee.
“Meet @universalstandard for J.Crew… a first-of-its-kind collection of modern essentials for every body,” the caption reads. “We asked five women we admire to try it out & share their style philosophy. First up: @preciousleexoxo. Link in bio to learn more. #setyourstandard.”
In the clip, Precious can be seen twirling around in the label’s high-low maxi dress and also the French terry slit skirt with track stripe teamed with a simple black T-shirt.
“J. CREW Y’ALL! The movement continues,” Precious said in her own Instagram page.
The label also tapped Diana Veras Katherine Howe, Clementine Desseaux and Christine Petric, who have a diverse range of bodies, to model the collection, which is available to buy now.
Sizes range from XXS to 5X in the J. Crew X Universal Standard capsule collection, and nothing costs more than $250 (£188).
Talking about the new line, Lisa Greenwald, J. Crew’s Chief Merchandising Officer, said this is just the start for more inclusive sizing.
“We’re honoured to have partnered with Universal Standard on this collection, which kicks off a much larger rollout of extended sizes, new fits, and fabrications across the brand. We’re on a mission to make great style available to everyone,” Lisa shared in a statement.
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Gwyneth Paltrow is among a group of entrepreneurs who have invested $7 million (£4.9 million) into plus-size brand Universal Standard.The 45-year-old actress, who has found huge success with her lifestyle brand Goop, is branching into plus-size fashio…
Gwyneth Paltrow is among a group of entrepreneurs who have invested $7 million (£4.9 million) into plus-size brand Universal Standard.
The 45-year-old actress, who has found huge success with her lifestyle brand Goop, is branching into plus-size fashion by pledging her support for the direct-to-consumer, season-less brand.
According to Business of Fashion, the Iron Man star is among a group of entrepreneurs who have contributed to the company, set up by fashion journalist Alexandra Waldman and private equity veteran Polina Veksler in September 2015.
It’s a change for Gwyneth, who didn’t include plus-size clothing in her Goop clothing label when it launched in 2016. Other investors reportedly include MatchesFashion founders Tom and Ruth Chapman, Toms founder Blake Mycoskie, SoulCycle boss Elizabeth Cutler as well as Sweetgreen’s Jonathan Neman and Nicolas Jammet.
The cash injection will likely be used to aid the brand’s expansion, while also focusing on fabric innovation and the extension of size offerings. While the brand originally offered stylish essentials from a U.S. size 10 to a 28, it is hoping to offer sizes 6 to 32 in the coming year. The funding will also be used to help brand awareness and build a network of showrooms across America.
Among Universal Standard’s unique selling points, which is believed to have been largely responsible for attracting the attention of investors, is their Universal Fit Liberty initiative, which sees them replace purchases in a new size if the customer’s size fluctuates over the course of a year. This has helped them attract new customers, given that some have previously been unwilling to purchase larger clothes because they view their size as a “temporary circumstance”.
“Spending anything over $19.99 (£14.20) became a pain point because it was like making a commitment to your size,” Waldman explained. “We wanted to relieve the anxiety of that purchase decision, from both an emotional standpoint and a financial standpoint.”
The clothes that are returned to the brand as part of the Universal Fit Liberty initiative are donated to charity.
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