Viktor & Rolf has offered up literal fashion statements for its spring 2019 couture line.
Dutch design duo Viktor Horsting and Rolf Snoeren unveiled their latest collection as part of Paris Couture Week on Wednesday night (23Jan19), with the range entitled Fashion Statements.
Featuring 34 gowns splashed with Instagram meme-inspired slogans and graphics, the designers wanted to explore the contradiction between social media and high fashion.
“It’s the kind of message you find on social media, with the same instant feeling,” Snoeren told WWD of the concept. “All these statements that are so obvious or easy – there’s a lot of banality on Instagram and social media in general – are counterbalanced with this over-the-top, shimmery, romantic feeling.”
The show opened with a model sporting a tiered ombre pastel purple, lime green and lemon-yellow tulle gown with the words “No Pictures Please” splashed across the front.
A yellow dress with high frilled neckline and ruffled sleeves was subverted with the text, “Go to Hell” and a large skull printed on the front, and a huge white tulle gown had the slogan, “I’m Not Shy I Just Don’t Like You” in bold black text.
A beautiful pink and purple gown had an American eagle motif and the word “Freedom” attached to the bodice, while other quirky ensembles contained phrases such as “Get Mean,” “Leave Me Alone,” “F**k this, I’m going to Paris,” “Trust Me, I’m a Liar,” and “I Want a Better World”.
A bright green dress with huge tiered skirt was topped off with the word Amsterdam and an appliqued marijuana leaf, a bright blue gown with sweeping skirt simply had “No” printed in bright red across the bodice, and a green number with oversized tulle sleeves had, “I Am My Own Muse” written in pink lettering.
To conclude the show, the designers offered up a frothy pink number with “Less Is More” in green font, as well as a pretty lilac chiffon dress with the slogan, “Sorry I’m late, I didn’t want to come”.
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