Viktor Horsting and Rolf Snoeren didn’t predict their label would last for 25 years.
The Dutch design duo, who helm Viktor & Rolf, began their career in late 1992 after graduating from the Arnhem Academy of Art and Design.
While the fashion world was slow to recognise their talents, the two were well received in the art world, so it was a shock to them when their label finally took off.
“We didn’t think that it would last 25 years. We didn’t even think that we would become a label,” Horsting told WWD.
Celebrating their fashion milestone, Horsting and Snoeren are the subjects of a retrospective at Rotterdam’s Kunsthal, Viktor & Rolf: Fashion Artists 25 Years, which opened in May.
Dutch graphic designer Irma Boom has also put together a conceptual book on the pair, Viktor & Rolf: Cover Cover, which is released on 4 July (18) through Phaidon, the day of Viktor & Rolf’s haute couture show in Paris.
“The great thing about this book is that it’s not a retrospective of 25 years, it’s a work in itself, like an autonomous piece about book-making, about what a book could be,” a proud Horsting said. “We gave Irma total carte blanche. We’ve known her for a very long time and we’ve been friends for a very long time – we even used to be neighbours. Her work is so great and somehow, she is so radical, we had the feeling if we could trust anyone, it would be her.
“At first, I must say that when she proposed this, we had to get used to the idea, but we had the feeling that’s a good thing. It’s an extreme statement, I think.”
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