Elizabeth Banks is backing a Charlie’s Angels-themed social campaign for haircare brand Virtue.
The actress/director has helmed the upcoming action comedy, which stars Kristen Stewart, Naomi Scott, and Ella Balinska as the new generation of Angels working at a private detective agency.
To celebrate the launch of the flick, Banks has now teamed with Virtue creative director Adir Abergel on a new campaign dedicated to supporting She’s the First, a non-profit organisation which helps to fight gender inequality through education, and RAD (Redcarpet ADvocacy), a group which looks to partner talent and brands through purpose.
“I wanted to make Charlie’s Angels to show women as the powerful human beings we are-so I’m proud to partner with RAD and Virtue hair care to help drive that message home and to educate and empower young girls by supporting She’s the First,” Banks said.
Those interested in supporting the initiative can post and tag photos of the “Angels” in their lives on Instagram with the hashtags #ShesTheFirst #CharliesAngels #withVIRTUE #radvocacy and by visiting the She’s the First website to donate. Supporters can also use the Instagram donation sticker.
“As a hairstylist I am surrounded by powerful women, and my work is all about helping them feel even more confident,” added Abergel. “I was excited when I heard about this incredible campaign that my friend Elizabeth Banks and RAD put together to make sure girls are educated, respected, and heard. I was humbled to bring my Virtue family in as well because our CEO and founder has always been committed to supporting causes that empower women.”
Charlie’s Angels hits U.S. cinemas on Friday.
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