Lupita Nyong’o has been tapped to front Michael Kors’ global philanthropic campaign against world hunger.
Since the inception of initiative, the American designer and his company have helped the United Nations World Food Programme (WFP) and its school meals program deliver more than 18 million meals to children, and to celebrate its seventh year, the Black Panther actress has teamed up with the brand to support the drive.
“I am proud to support Watch Hunger Stop because it focuses attention on solutions to the problem of hunger and encourages people to take action on an individual basis,” she said in a statement.
“Watch Hunger Stop helps to fund meals for schools, which has a direct impact on leveling the performance playing field for underprivileged students,” Nyong’o added. “When students can eat, they can perform better in school which in turn leads to greater opportunities in life. In so doing, Michael Kors and WFP are facilitating better opportunities for women and girls on a daily basis.”
In the imagery for this year’s campaign, which has the theme “Food is love”, Lupita can be seen wearing a black T-shirt with the word “Love” written in white and a white T-shirt with black writing. Kors designed the limited-edition tops, which retail for $40 (£32), as well a black canvas tote bag, which costs $59 (£48), to mark World Food Day on 16 October.
Michael Kors will donate 100 per cent of profits from the sale of the products to WFP. For each selfie a person posts in the clothes with the hashtag #watchhungerstop, the company will donate a further 100 meals. During October, supporters can also made a direct donation to WFP in select Michael Kors stores.
The limited-edition collection is on sale now.
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