Carolina Herrera has introduced its very first collection of make-up.
The luxury fashion brand, launched by Venezuela-born designer Herrera in 1980, is gearing up to make a splash in the cosmetics market with Carolina Herrera Makeup.
Developed by beauty creative director Carolina A. Herrera in collaboration with head designer Wes Gordon and make-up consultant Lauren Parsons, the high-end line is comprised of lipsticks and powders, all of which come packaged in jewellery-inspired cases.
“Traditionally, make-up is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch,” said Herrera, who is one of the fashion star’s daughters. “But this is an entirely new and disruptive way of approaching beauty. We wanted to give women an opportunity to flaunt their makeup, unapologetically, like a piece of fabulous jewellery.”
The lipstick line includes 38 shades in matte, satin, and sheer finishes. In addition to bright pinks, berries, corals, nudes and browns, there is the Carolina Red, a tribute to the brand founder’s signature colour.
“Bold, joyful and exuberant, red has come to symbolise everything that the Carolina Herrera universe stands for. And who better to name our truest shade of red lipstick after than Mrs. Herrera herself? Designed to be consumed without moderation, Carolina Red is your remedy to monochrome fatigue, an invitation to take a walk on the wild side,” Herrera insisted.
With regards to powders, the collection includes eight shades of enhancing and setting powders, one highlighter, and one mattifier.
“We really wanted to ensure that the finishes of each lipstick formula was pigment-rich, long-wearing and hydrating, and that the powders were as finely milled and luminous as possible to avoid any sensation of cakiness,” added Parsons.
Carolina Herrera Makeup is currently available to purchase from the Harrods department store in the U.K.
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