Willow Smith has been tapped to front Onitsuka Tiger’s latest campaign.
The 19-year-old, who is the new brand ambassador for the Japanese label, has been selected to appear in the shoe company’s fall ad campaign.
The imagery features a new fusion collection of sportswear and fashion, with the line set to be released in August.
In the images, which were inspired by the artist’s love for the planet, Willow poses in a rugged desert location wearing pieces from the collection, including Onitsuka Tiger Dentigre LS unisex sneakers with an oversized sweater and a military overcoat.
In another shot, the daughter of Will Smith and Jada Pinkett Smith is depicted rocking a pair of fleece unisex track pants, teamed with a white cable-knit sweater.
“I loved that we were able to align both of our energies and create something that promotes a positive existence in this world,” Willow said in a statement. “I’m excited for the future of the brand.”
Onitsuka Tiger also released a video to accompany the new campaign photos, with the clip including the activist/singer’s song Poolside from her and Tyler Cole’s debut album The Anxiety.
Bosses at the footwear brand are donating part of the proceeds from their fall campaign sales to the National Association for the Advancement of Colored People (NAACP) Legal Defense and Educational Fund.
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