Serena Williams unbothered by criticism of her style

Serena Williams is never worried about what people think of her personal style.The tennis champ, who recently lost to Simona Halep in the Wimbledon Ladies Singles final, has come out on top of U.S. magazine Sports Illustrated’s fourth annual Fashionabl…

Serena Williams is never worried about what people think of her personal style.

The tennis champ, who recently lost to Simona Halep in the Wimbledon Ladies Singles final, has come out on top of U.S. magazine Sports Illustrated’s fourth annual Fashionable 50 list, which honours the most fashionable athletes.

While Serena is known for her bold style on and off the tennis court, and has often been targeted by critics for her choices, she admitted to the publication that she spends very little time worrying about the opinions of others.

“People always have things to say when you’re wearing fashion. It could be good things. It could be bad things. I don’t care what people say. I’m like just so past it-you could say whatever you want to say,” the star, who shares 22-month-old daughter Olympia with husband Alexis Ohanian, commented. “Honestly, you’re allowed to have your opinion. My life is far too complicated to worry about people that want to say mean things. I have a daughter, I have a family, I have a career. I have too much to worry about.”

Elsewhere in the interview, Serena explained that her whole career “has been really about tennis and fashion”.

She studied at fashion school as a teenager and while her previous clothing collections, including her Signature Statement collection for the Home Shopping Network (HSN), didn’t catch on, she is adamant her new S by Serena line will be different.

“I tried it before and it didn’t work. Then I sat down and invested in myself and really put a really good effort behind it. Now I really get to express myself. I get to see how you can wear fashion so many different ways and how you can represent yourself. I have this whole big vision of what S by Serena is going to be,” the 37-year-old added.

Other athletes on Sport Illustrated’s list included Odell Beckham Jr., Lewis Hamilton, Maria Sharapova, Cristiano Ronaldo, Tom Brady, LeBron James, and Dwyane Wade.

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Serena Williams teams with Nike for Wimbledon return

Serena Williams is celebrating her return to the 2018 Wimbledon tennis tournament in London with a brand new Nike sneaker. The star is back in action at the event after giving birth to her daughter, Alexis, last year (17), and she’s marking her Wimble…

Serena Williams is celebrating her return to the 2018 Wimbledon tennis tournament in London with a brand new Nike sneaker.

The star is back in action at the event after giving birth to her daughter, Alexis, last year (17), and she’s marking her Wimbledon comeback with the release of her Nike Air Force 1 Strong and Sure shoe via NIKEiD, which offers custom shoes and accessories.

The special edition item, available via the official Nike website, features an S graphic and a W logo in gold embroidery – and buyers can even customise their own one-of-a-kind shoe before purchase.

The seven-time Wimbledon champion has enjoyed a long and successful partnership with bosses at the footwear brand – and in 2017, she was honoured with her own namesake complex at Nike’s world headquarters campus to mark her 15-year relationship with the company.

It seems the apparel giant brought her good luck on Monday (02Jul18) when she scored her first 2018 Wimbledon win.

The new venture is Serena’s second in as many months – in May, the 36-year-old launched a direct to consumer set of pieces directly from her own website. The 12-item collection features T-shirts, dresses, jackets, and underwear.

“My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women, who are living their best lives, or making it up as they go – kinda like me,” she said in a statement on her website at the time. “Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S.”

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