Winnie Harlow has been named as the latest global brand ambassador for Puma.
The Canadian beauty took to Instagram on Thursday to announce her partnership with the sports giant, alongside a snap of her wearing a cobalt blue crop top teamed with white cycling shorts and Puma sneakers.
“I am excited to finally announce that I’m the newest @Puma global ambassador!!!” Winnie wrote, before explaining how she decided to join forces with brand bosses because they would allow her to voice her support for organisations working to eradicate racial inequality.
“Situations over the past few weeks have highlighted the injustice, inequality and police brutality faced by black people both in America and around the world so it was really important for me to partner with a brand that gives me the opportunity to champion people and organizations working to make meaningful change,” she added.
And one of the first initiatives Winnie is promoting as a global ambassador is The Trayvon Martin Foundation. The group was founded in 2012 by Sybrina Fulton and Tracy Martin, after their 17-year-old son Trayvon was fatally shot in Sanford, Florida by George Zimmerman.
“In times like these, it’s important to remember grassroots organizations that are working to create change at the local level and I am excited to begin this journey with my @puma family,” the 25-year-old added, before teasing that “several projects” will be announced in the coming weeks.
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